To help developers reach users in other languages, Google launched the App Translation Service, which allows developers to purchase professional app translations through the Google Play Developer Console. This is part of a toolbox of localization features you can (and should!) take advantage of as you distribute your app around the world through Google Play.

You’ll find the App Translation Service in the Developer Console at the bottom of the APK section — you can start a new translation or manage an existing translation here. You’ll be able to upload your app’s file of string resources, select the languages you want to translate into, select a professional translation vendor, and place your order. Pro tip: you can put your store listing text into the file you upload to the App Translation Service. You’ll be able to communicate with your translator to be sure you get a great result, and download your translated string files. After you do some localization testing, you’ll be ready to publish your newly translated app update on Google Play — with localized store listing text and graphics. Be sure to check back to see the results on your user base, and track the results of marketing campaigns in your new languages using Google Analytics integration.

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